Pulsair Documentation
Features
Learn about all the powerful features PulsairSocial offers to help you understand your audience.
Analytics Dashboard
See all your social metrics in one place. Track growth, engagement, and trends across platforms.
Unified dashboard for Twitter, YouTube, Pinterest, and TikTok.
Instantly compare performance and spot trends.
Go to Dashboard, select a platform tab, and review the metrics cards and sparklines.
Pro tip: Click on a metric to see detailed trends over time.
Trends Snapshot
See what's trending across your connected platforms in real time.
Top keywords and hashtags from your recent posts and mentions.
Stay ahead of conversations and spot viral topics.
Check the Trends Snapshot card on your dashboard.
Pro tip: Use trending keywords in your next post to boost engagement.
Recent Activity
Quickly review your latest posts, mentions, and engagement.
List of your most recent posts and mentions.
Monitor brand activity and respond quickly.
Scroll to the Recent Activity section on your dashboard.
Pro tip: Respond to mentions promptly to boost your brand reputation.
Multi-Platform Integration
Connect Twitter, YouTube, Pinterest, and TikTok for unified analytics.
One dashboard for all your social accounts.
Save time and get a holistic view of your brand.
Use the Integrations page or dashboard to connect each platform.
Pro tip: Connect all platforms to unlock full analytics and trends.
Visual Content Tracking
Track and analyze images, videos, and visual content shared about your brand. Our advanced AI vision models read and understand text inside images—including memes, screenshots of reviews, and brand mentions—with human-level accuracy. Essential for comprehensive brand protection. Never miss a mention, even when it's embedded in visual content.
State-of-the-art AI vision models extract and understand text from images, including memes, screenshots of reviews, infographics, and any visual content containing text. Unlike traditional OCR, our AI understands context, layout, and can read handwritten text, stylized fonts, and text in complex images.
Many brand mentions happen in images, not just text posts. Screenshots of reviews, memes with brand references, and visual content often contain critical mentions that traditional text tracking misses. Our advanced AI vision technology ensures comprehensive brand protection with accuracy that far exceeds traditional OCR systems.
Go to the Visual Content page to see images with extracted text. The system automatically processes images using advanced AI vision models to detect, read, and understand text for sentiment and mention analysis—handling everything from memes to handwritten notes.
Pro tip: AI vision text detection is especially valuable for brand protection—catch mentions in memes, screenshot reviews, and other visual content. This feature leverages the latest AI advancements to monitor all forms of brand mentions, not just text-based posts.
Sentiment Analysis
Automatically analyze the sentiment of your social posts (positive, neutral, negative) using advanced AI-powered language models.
Sentiment is detected for each post using state-of-the-art natural language processing.
Instantly see the mood of your audience and track changes over time.
Go to the Sentiment page to view donut charts, summary cards, and trends. You can refresh sentiment analysis from the UI, which triggers a backend process.
Pro tip: Use sentiment trends to inform your content strategy and respond to negative feedback quickly.
Empathy (Emotion) Analysis
Go beyond sentiment with emotion detection—see the distribution of emotions (joy, sadness, anger, etc.) in your posts and mentions.
Emotion is detected using advanced AI-powered emotion recognition.
Understand the emotional impact of your content and audience reactions at a deeper level.
Go to the Empathy page to view emotion distribution charts and insights. Data is updated automatically or can be backfilled via script.
Pro tip: Track emotional trends to spot shifts in audience mood and tailor your messaging.
Content Scheduler
Plan and schedule your social media content across all platforms from one unified dashboard. Deep integration with Buffer and other leading scheduling tools, or use our built-in scheduler for a complete one-stop solution.
Schedule posts across Twitter, Instagram, Facebook, LinkedIn, and more. Integrate with Buffer or use our native scheduler.
Save time by planning content in advance and maintaining a consistent posting schedule across all platforms.
Access the Content Scheduler from your dashboard. Connect your Buffer account for seamless integration, or use our built-in scheduler to create and schedule posts directly.
Pro tip: Use the content calendar view to visualize your posting schedule and ensure optimal timing across time zones.
AI Reply Assistant
Get AI-powered response suggestions tailored to your brand's voice. Our Reply Assistant analyzes negative mentions and suggests empathetic, on-brand responses that match your communication style—helping you respond faster and more effectively.
AI analyzes mentions and suggests responses that match your brand's tone and voice, with context-aware suggestions for negative feedback.
Respond to customer feedback faster with responses that sound like your brand, not a robot. Maintain consistency across all customer interactions.
When viewing mentions or comments, click 'Get AI Suggestions' to see response options. Customize your brand voice in settings to ensure suggestions match your style.
Pro tip: Train the AI on your past responses to improve suggestion accuracy. The more you use it, the better it gets at matching your brand voice.
Crisis Alerts
Automated alerts via Slack or Email when negative sentiment spikes by more than 20% in an hour. Get instant notifications so you can respond to potential crises before they escalate. Never be caught off guard.
Real-time monitoring detects sudden spikes in negative sentiment (20%+ increase in an hour) and sends immediate alerts via Slack or Email.
Catch potential PR crises early. Respond before negative sentiment goes viral and causes lasting damage to your brand reputation.
Configure alerts in Settings > Notifications. Set your threshold (default 20% spike), choose Slack or Email delivery, and select which platforms to monitor.
Pro tip: Set up Slack alerts for your team channel so everyone is notified instantly. Combine with AI Reply Assistant for rapid response to crises.
For help connecting platforms, see Integrations.